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Leading environmental campaigner Tony Juniper is supporting the HOLE IN THE ROOF campaign

Hole in the Roof is a national energy efficiency campaign brought to you by the Heating and Hotwater InTony Juniperdustry Council, (HHIC) and is launched today.

According to Tony Juniper changing human behaviour is the hardest thing to do but it is not impossible.  Juniper is supporting the Hole in the Roof campaign because its purpose is to raise the awareness of energy efficiency by encouraging people to make changes in their homes.  Whether we are guided by our purse strings, having the latest renewable technology or wanting a better planet for future generations, our differences will indicate what adjustments we will actually do.

Juniper says: “Some of the messages people hear about saving energy simply don't work.  Some sound preachy, others are about guilt and some too abstract. Even encouragement to save money seems not to work for a lot of people.  It is really a question of understanding what is of interest to people and realising that the challenge is not only about giving good information but also about making the messages appealing for the individuals concerned.  That is quite a challenge, but it can be done and behaviour can change.”

Change can be make in many different ways such as taking up a measure like draft proofing, sealing an unused chimney, using radiator reflectors or for the more adventurous installing a renewable technology. Many people do not realise that their behaviour in the home such as turning the heating up high or leaving it on when not in the home is similar to letting their money escape through a large hole in their roof.

Consumers will be able to go to the Hole in the Roof website and view the interactive house by clicking on a technology or part of a heating system that interests them. The website will be packed with information from simple and cheap ways to save energy to more adventurous technologies. It will also provide comprehensive information on the Green Deal and grants for more vulnerable members of society.

Tony Juniper said: “I am supporting the Hole in the Roof campaign because when it comes to meeting our energy challenges the best thing we can all do is avoid wasting energy in the first place. A huge amount of the power and heat we generate does no good at all, it lights empty rooms, powers TVs that no one is watching and goes through walls and doors, and that is not only an issue for our environment, it is also a massive waste of money.”

Juniper thinks the answer to why people continue to waste energy in the home even though energy prices keep increasing is a complex one. He said: “I think a lot of people don't really know where to begin, and quite a few fear that saving energy is about inconvenience and reduced comfort. Those barriers can be got past, but it requires some thought on how best to do it.”

Roger Webb, HHIC Director said: “The Hole in the Roof campaign is all about making simple changes in the home in order to make your environment more energy efficient.  We want people to become enthused about changing their behaviour and that collectively we can make a difference.  We are delighted that Tony Juniper, a leading environmental campaigner and realist is supporting our campaign. Tony understands that we can’t force people to change their behaviour but we have to tap into the reasons they might want to. Government, business and industry all need to work together as we all play a part in trying to encourage and make change happen.”


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